Web tracking is the practice of collecting, storing and sharing data about the online user behavior. Web tracking will provide helpful insights to understand how the user navigates on your site, how individuals reacts to your content and what’s important to this individuals. It can…
Incrementality versus multi-touch attribution is an important distinction when it comes to understanding the impact of marketing campaigns. Incrementality measures a campaign’s ability to drive incremental sales or revenue, while multi-touch attribution looks at how each touchpoint along the customer journey contributes to the overall…